20 Best SaaS Websites to Take Inspiration From in 2023

There’s no denying that the SaaS ecosystem has experienced tremendous growth in recent years. New companies are joining the market every day, and technological trends are reshaping our work.

Just to give you an idea, in 2023 (the year we’re writing this article), there are approximately 30,000 SaaS companies worldwide. And by 2024, that number is expected to reach 72,000 SaaS products, with an annual growth rate of nearly 60%. It’s pretty impressive, isn’t it?

As competition continues to grow (or double, to be precise) and markets become harder to conquer, what do you think is one of the key differentiation factors the best SaaS companies are pursuing? Well, it’s undoubtedly their focus on design. These companies are deeply invested in researching the best practices for usability and accessibility, ensuring high-quality interfaces for their apps, landing pages, and, of naturally, websites.

So, in this list, we’ll present what we believe to be the top 20 SaaS websites of 2023, meticulously hand-picked from our gallery of the best SaaS landing pages.

Before we dive into the examples, let’s take a step back and discuss some important points that are crucial to understanding the structure of a SaaS website, so that we all have a frame of reference for evaluating the quality of the sites included in this list.

What’s the difference between a SaaS website and a website?

For a SaaS website, we refer to a specific website designed and developed for a Software as a Service product. Its main goal is to turn potential customers into free trial users or paying customers.

Naturally, a SaaS website can have different goals depending on the project’s maturity. For example, initially, it may focus on collecting email addresses in preparation for an upcoming launch. However, the ultimate goal is to convert prospects into paying customers.

As for a regular website, it’s a much broader and more generic word, containing a variety of markets and business models.

What’s the difference between a SaaS website and a landing page?

A SaaS website is a container of content that includes various pages, such as the homepage, pricing page, etc. On the other hand, a SaaS landing page, as the name implies, is a single page designed to guide the user to take a specific action.

In simpler terms:

SaaS website: A container of many pages.
SaaS landing page: A single page designed to guide the user to take an action

What are the key elements of a successful SaaS website?

Based on our experience analysing the best SaaS landing pages, we can confidently say that there are 5 key elements that make a SaaS website successful. Let’s take a look at them together:

Homepage: Also known as the landing page, this is by far the most important page of any SaaS website. It includes a summary of the critical elements of a website, and generally, it is divided into three parts: Above the fold, the body, and a bottom call to action.
Pricing page: Immediately after the homepage, the pricing page is undoubtedly the second most important page of a SaaS website as it contains the economic information of your offer, and in many cases, it’s where the conversion takes place. It typically includes pricing tabs, a breakdown of features, a FAQ list, testimonials, and a bottom call to action.
About Us page: Although we cannot consider this page mandatory for a SaaS website, it delivers incredible value to prospects as it creates empathy and generates trust. It can contain various elements, but it’s almost essential to include an overview of the team and the product’s story.
Documentation: The documentation serves as the product’s ID and becomes crucial if the product is highly technical and requires a learning curve to be used. Documentation may not be necessary for all SaaS websites, but it is a conversion machine for specific types of SaaS.
Contact forms: For enterprise and corporate products, a well-designed contact form can help prospects get in touch if they have questions or concerns about the product, as well as schedule a demo if they are interested in trying the app.

What criteria did you use to determine the best 20 SaaS websites?

We created this list using all of our experience, and we’ve established as many objective standards as possible in order to decide which websites were the best. These criteria range from quality of the design, layout/content structure, copy and clarity of the message, and overall value proposition. We are aware that other criteria could be included in the list but, since we had to choose, we decided to emphasise these more than others.

How can I create a beautiful and high-converting SaaS website?

There is no simple answer to this question because it varies depending on several factors. For example:

If you’re a designer, you could partner with a professional front-end developer or use a powerful website builder tool like Webflow or Framer.
If you’re a developer, you could find a talented designer or use a ready-made SaaS website template, like the ones available on Cruip.com.
If you’re a non-technical person, you could use a high-quality unlimited design service or hire a contractor via a trustworthy network like Toptal.

Whatever your skills, today there are many ways to develop a high-quality SaaS website with relatively low costs.

The 20 Best SaaS Websites in 2023

1. Linear

Linear is a productivity app that lets teams manage software development and track bugs. The app is very famous for adopting insanely high-standard in UI/UX design, and for showcasing one of the most beautiful SaaS websites in the tech space.